Apple’s iWatch offering will not find its way to the Worldwide Developer’s Conference (WWDC) this June. Contrary to what was previously reported, the iWatch and Apple TV will be no shows during the conference. The tech giant will instead focus o the OS X 10.10 and the iOS 8. With increasing interest over wearable devices, analysts believe that Apple can make the iWatch work along with the iPhone 6 if the company gets the timing right.
According to a report by Forbes, Apple will not provide a sneak peak of its wearable device this June. Forbes quoted John Paczkowski: “Sources familiar with Apple plans tell Code/red that Tim Cook will not use WWDC to unveil Apple’s mythical wearable device.”
“Nor will he use it to show off a new Apple TV, or even preview the new software the company is developing for it.” Paczkowski added.
Likewise, Stuart Miles from Pocket-lint noted: “Announcing an iWatch at the show, but then not launching it until September would allow the media, consumers, and naysayers to discuss, dissect, analyze, and be educated over a couple of months into why you would want a smartwatch and why you won’t be able to live without one.”
However, the more concern now is if Apple will not introduce the iWatch at WWDC then the company may not plan at releasing it at all this year. This is contrary to what analysts previously noted. Despite the pressure over Apple to release a wearable device to go against Google and Samsung, some think it may be best for Apple to see how the market reacts to the wearables from competitors before diving in.
According to Forbes, Apple should get the timing right when releasing the iWatch in relation to the iPhone 6 release. Launching the iWatch in between releases of the iPhone can create less confusion and more impact. In fact, people may find the iWatch more convenient in relation to the iPhone 6. Wrist-mounted controller will be more appealing as the size of the iPhone becomes larger.
Rosenblatt Securities Managing Director Brian Blair also told Bloomberg that Apple’s iPhone 6 may play well in the market. Releasing two version of the iPhone 6 will help Apple attack different tiers of the market similar to Samsung. Apple has always concentrated on the premium market and premium products. Offering a premium product in different sections of the market can be interesting to see especially how it performs against multiple-variant manufacturers like Samsung.