Microsoft has posted a new, and rather long, video that tries to promote using its Windows-based products while putting most of the focus on a group of high school seniors who are nervous about leaving home to go to college.
The over four minute video to YouTube that introduces us to a number of different students, all of which get to tell part of their own back story. However, the common theme for these kids is that they are extremely nervous about leaving home, their family, and friends for college this fall.
The video does show off some Microsoft-based devices and services, such as Nokia‘s Windows Phone products, a Surface tablet, and Skype . The clear idea behind the video is that these students can continue to stay in touch with their moms and dads back home through the use of these products, which in theory should make the transition from high school to college life a little easier.
There’s quite a diverse collection of kids in the video, and the clip itself is quite moving as they express their fears and apprehensions about this big change in their lives. The video also features some of the kids’ parents, who have their own concerns that their children won’t communicate with them as much as they would like.
The video is a very different promotional effort from Microsoft but it’s also one that might generate some heartfelt emotions from the the people that watch it. How do you feel about this latest video and do you think it’s an effective way for Microsoft to promote its products to the college-bound crowd?