The Android Lollipop will power the all the devices unveiled by Google. The Android Lollipop is packed with new features and also caters to business users. The Lollipop interface has a common look across all devices like cars, watches, TV along with phones and tablets, Hiroshi Lockheimer the Vice-President of Engineering said in aninterview to Re/code.
There is a law in California that requires all smartphones manufactured by the beginning of July 2015 to have a feature called the “kill switch”. This is to discourage thieves from stealing phones. Google has incorporated the kill switch into the Android 5.0 Lollipop. The new Android version includes a feature called “Factory Reset Protection”. When the phone is being reset to factory settings this feature would require a password entered before the reset. This can make the phone useless when stolen, according to Lockheimer.
The Verge reported San Francisco District Attorney General Gascon andNew York Attorney General Eric Schneiderman stated that majority of the smartphone owners now have access to a theft deterrent solution. According to both of them, there is still work to be done as they want to see that all smartphones are enabled by default with this feature so that it will keep criminals at bay from stealing phones.
Apple iOS too has different theft protection features that have reduced the theft of iPhones considerably according to Gascon and Schneiderman. The move to inculcate a protection feature like the kill switch in the Android L will make a big difference to Android phones. Another feature in the new version of Android is data encryption. Users data will be automatically encrypted which adds to the security of the smartphone.
But this may not happen immediately because of the reason that being a user need to update their phones to the new version of Android and this would take some time. But, it would eventually happen. Microsoft is also gearing up to include the kill switch feature into the Windows phone.
Ever since the launch of Apple Inc’s iPhone 6 and 6 Plus, the global demand for the new phones has set new records. Both models will launch in India on October 17, and already the pre-booking orders show that it may be the most popular iPhone yet.
The response to the launch of a new Apple product continues to baffle the competition. Apple products have great software, eye-catching design and a powerful ecosystem of content, apps and services which power the company’s success. However, there are other models of mobile phones and tablets that offer similar levels of software, apps and design, and are also cheaper, yet they lack the kind of market response that greets an Apple product. What makes an iPhone so desirable across gender, age and cultures?
Brand developers put it down to something called ‘Sensory Branding’. Brands forge emotional associations in the customers’ minds by appealing to their senses. A multi-sensory brand experience generates certain beliefs, feelings, thoughts and opinions to create a brand image in the consumer’s mind, more personal and intimate than traditional mass marketing.
Although sensory techniques are used in relation to food and drink, it can also have a significant effect in other sectors. It can do what traditional forms of advertising cannot—appeal to two or more of the five senses.
Brands like Ferrari and Moet & Chandon meet the criteria of multi-sensory branding, but for a consumer product like a phone, tablet or music player, it is unusual.
Sensory marketing builds on the experiences lived by the consumers and his feelings in the process. These experiences have sensorial, emotional, cognitive, behavioural and relational dimensions, not just functional. What Apple does is stimulate the senses, to do with sight, hearing, touch and sound, and thereby create an image of Apple as ‘state-of-the-art’ lifestyle.
Mobile devices seized by police are being purged of their data
Tablets and handsets seized as evidence by police are being remotely wiped clean of their data, according to a BBC investigation.
Forces in Cambridgeshire, Derbyshire, Nottingham and Durham all reported cases in which data on confiscated mobile devices had been purged.
A spokeswoman for Dorset police, which suffered six such incidents, said the force did not know how people had managed to wipe them, but the technology had the ability to allow users to remove data if the devices were stolen.
“We have cases where phones get seized, and they are not necessarily taken from an arrested person – but we don’t know the details of these cases as there is not a reason to keep records of this,” she told the BBC.
One phone was remotely wiped while in the possession of Derbyshire police.
The force would not share details about the incident other than the phone being involved in a “romance fraud”.
A spokeswoman said that this did not impact the case and a conviction was secured regardless.
Cleveland police also reported a phone that had been wiped, although the force said it did not know if it had been “wiped prior to coming into police hands”.
Police forces in Cambridgeshire, Durham and Nottinghamshire also reported one such data wiping incident each.
Ken Munro, a digital forensics expert with Pen Test Partners, told the BBC that if a device receives a signal it would be possible for it to be remotely wiped.
He added that if a device is seized for forensic examination, it needed to be placed in a radio-frequency shielded bag to prevent any signals from reaching it.
Failing that, placing it in a microwave oven was a good alternative until it could be put in a shielded bag, he explained.
“The microwave is reasonably effective as a shield against mobile or tablet signals – just don’t turn it on,” he told the BBC.
T-Mobile has officially announced that the Windows Phone 8.1-powered Nokia Lumia 530, complete with Microsoft’s new Cortana digital assistant, will hit its network on Oct. 15.
The Nokia Lumia 530 smartphone has drawn plenty of attention since its debut, as it comes as an affordable handset with good specifications and the latest version of Microsoft’s mobile operating system.
While Nokia has plenty of higher-end offerings in its portfolio, its affordable handsets have always been the most popular. The Lumia 520, for instance, was a smashing hit worldwide, as was the T-Mobile Lumia 521, and the new Lumia 530 is expected to be widely successful as well.
The Nokia Lumia 530 will hit T-Mobile’s network in the U.S. in less than two weeks, on Oct. 15, sporting an attractive price tag of just $79.20.
“T-Mobile prepaid customers can fall in love with the Lumia 530 the same way they did with its predecessor, the Lumia 521 – one of the best-selling Windows Phones EVER at T-Mobile,” the carrier boasted in a press release.
“The Lumia 530 is a full-featuresd smartphone providing customers a great value at an entry level price point. Rocking the new Windows Phone 8.1 operating system, the Lumia 530 comes with personal assistant Cortana – the only personal digital assistant that can set reminders by people as well as location or time, a beautiful 4-inch touchscreen and a quad-core processor for an incredible overall experience at crazy-fast speeds,” adds the announcement.
As a reminder, the Nokia Lumia 530’s 4-inch LCD display has a modest FWVGA resolution of 854 x 480 pixels (246 ppi), a quad-core Qualcomm Snapdragon 200 processor clocked at 1.2GHz, 512MB of RAM, and 4GB of internal storage capacity, with microSD support for additional memory of up to 128GB. Other specs include a 5-megapixel rear camera and a 1,430 mAh battery that will last for up to 10 hours of 3G talk time and up to 22 days of standby time.
On the software side, the Nokia Lumia 530 comes with Microsoft’s Windows Phone 8.1 OS, complete with Cortana, Microsoft Office, OneDrive, and Skype, pre-installed.
T-Mobile customers interested in getting the Nokia Lumia 530 as soon as possible will also be able to get the handset starting on Oct. 5, from Best Buy and Microsoft Stores. To learn more about the phone itself, head over to Microsoft’s website at this link. For more details about the Windows Phone 8.1 experience and other Lumia offerings in T-Mobile’s lineup, meanwhile, head here.